Brochure, which is generally referred as pamphlet is a type of leaflet which often contains summarized and introductory information and promotional materials. Brochure has three main functions, informative function, advertising and identification. These functions also plays very important role in designing process.
While designing brochure it is important to find out if it is a advertisement of the company or product or it is a detailed product description? What is the objective of brochure?
Creating a Powerful Brochure
Easy on the Eyes : it should be attractive and simple which does not look like tough or complex. Also its very useful to mention highlights and headlines which can describe whole thing in short and simple way.
Vivacious Visuals : Pictures are the most attractive and easy way to say everything without using words or we can say a picture is worth of thousand words. So why not to explain your motive with the help of visuals.
The Buying Process: It is very important to understand the customers buying process because potential customers for each company and each product are different. Also there purchasing power and buying behaviour are different.
The Vitals : There's another vital piece of info that seems so obvious, yet in the creation process it's sometimes left out.
Your contact information. Make sure you include your company name, logo, address, telephone number, fax, Email, Web address. Anything that will help the consumer get in touch with you easily.
Effective for the Long Run: Make your brochure worth keeping. Give them a reason to hang on to that brochure - even if they decide not to call or buy right now.
